BEHIND THE DESIGN
A blog style look at the MHD Design process
At MHD, we make automotive designed watches with a unique engineered design aesthetic . All our watches are designed by automotive and watch designer Matthew Humphries, who draws on his car design background for influence.
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How it's done in 20 seconds
In parallel, the same design process is used today for our MHD Watches (see below an early MHDSA2 sketch), where we start with hand drawn sketches, before we progress forward into to the cad modelling stage, where data is then used to build a watch.
Even though our MHD watches are smaller in scale to cars, we take just as much time and effort in our design process. It is the attention to detail that makes a product successful, no matter what the scale.
Each MHD Watch design goes through a specification stage, where we pick just the right colours and finishes to compliment the design. There are hundreds of options tried before the final colour ways are selected. This spec page is from the SA2 launch edition design.
We take design influence from all parts of the automotive world to create an engineered design aesthetic. The SA2 design sketch above starts to explore how the three part case works together, and looks at different influences and finishes from some of our favourite vehicles.
After the sketch stage comes the sketch model development stage. This was an early sketch cad model for the SA2, where there can be a long process of changes to make the watch functional, ergonomic and aesthetically pleasing.
As the sketch process develops, the sketch detail improves and because of this the form and volume development improves. These Sketches were a design concept for the SA2 case design.
This is a cad sketch model for the SA2. This design was rejected as it didn't keep to the original design intension of having a lightweight looking outer case shape.